To further enhance the consumers’ awareness on ultrabooks, Intel launched its Catch and Win an Ultrabook campaign, which gives smartphone users a chance to win an ultrabook and ultrabook discount vouchers worth up to PHP 20,000. The promo runs until December 31, 2012.
To join, simply download the Pocket Intel App on your Android, BlackBerry or iOS smartphone. Launch the app, scan the AR markers at Intel events and/or tech stores, and watch ultrabooks of various colors fly across your smartphone’s screen. The goal is to catch the gold ultrabook by tapping it on the screen. Once you tap the gold ultrabook, you’ll be redirected to a multiple choice question that you must answer to be qualified for the raffle. The time from when the app was launched until you tap the gold ultrabook will be recorded and ranked among the scores of others in the leaderboard.
The top scorer in each cycle will win a new ultrabook. The promo has three two-week cycles: the first is from November 15 to December 2, the second is from December 3 to the 16th, and the last cycle runs from December 17 to 30.
Promo markers can be found in Intel’s retail partners in some of the major malls in Metro Manila, namely: SM North EDSA, SM Megamall, SM Mall of Asia, Festival Mall, Alabang Town Center, Park Square/Glorietta and Robinson’s Ermita.
In addition to the Catch and Win an Ultrabook promo, Intel—in partnership with Rovio—has also launched the Angry Birds Ultrabook Adventure Facebook. The app lets you challenge your friends as you compete in ten levels. Angry Birds Ultrabook Adventure is the first fully branded Angry Birds Facebook app.