Edler Panlilio Now the SAP Philippines Managing Director

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SAP recently announced the promotion of Filipino executive Edler Panlilio as the new managing director of SAP Philippines last October 16. With his new role, Panlilio’s tasks would include  heading and driving business growth and operations of SAP Philippines. Responsible for  building on SAP’s 22-year presence in the country, Panlilio will report directly to president and managing director of SAP Southeast Asia Claus Andersen.

Panlilio joined SAP in 2013  and formerly held the position of senior director of Key Accounts. His role then entailed the managing of a combined salesforce which include key account managers, Cloud specialists, Platform and CRM specialists which focus on TOP customers for SAP Philippines. As a 20-year veteran in the IT Industry, Panlilio has held leadership roles and responsibilities in many multi-national IT organizations in the country which include Symantec, Microsystems and Logica.  Edler will succeed Ryan Poggi who will execute  another executive role in SAP Asia Pacific Japan.

In a statement on Edler’s appointment, Claus Andresen, president and managing director for SAP Southeast Asia said, “The Philippines economy remains vibrant and is the 10th fastest growing economy in the world. With a stable and sustainable economic environment, SAP is well poised to help the Philippines economy grow by supporting the country’s digital agenda with our technology. Edler’s promotion signifies a strong leadership bench that we have in Southeast Asia, and SAP’s commitment to the development of our talents. I am confident that Edler will be able to build on our growth trajectory and accelerate our growth plans in the Philippines.”

“The Philippines has a great opportunity to leapfrog into the next phase of digitization as government organizations and companies in the private sector embark on a digital transformation journey. The Philippines Digital Strategy has served as a great framework for organizations to start thinking about how we can collectively work together towards the vision of Philippines’ Digital Future,” said Edler Panlilio, managing director, SAP Philippines. “Being a global market leader, SAP has the transformative innovations needed to help local government and businesses strive to be a globally competitive Filipino nation with Digital. I am delighted to be a part of the SAP family and look forward to lead the team to help the Philippines run better, and improve people’s lives.”