Ford Motor Company has announced the appointment of Jesus Metelo ‘Met’ Arias as managing director, Ford Vietnam, effective July 1. He will continue to report directly to Matt Bradley, president, Ford ASEAN.
Arias, who is currently serving as director, Customer Service Division, Ford ASEAN, based in Bangkok, Thailand, will replace Laurent Charpentier, who has been appointed operations director, Ford of France.
In his new role, Arias will be responsible for leading the successful and ongoing product-led transformation of Ford’s business in Vietnam. This is being driven by the continued introduction of class-leading One Ford vehicles, as well as the expansion of the company’s dealer network and customer service experience.
“We’re proud to have Met take on this new leadership role and are confident in his ability to lead a strong focus on serving our customers in Vietnam, while continuing to drive the success of our business in Vietnam,” said Bradley.
Since 2004, Arias has been serving in key leadership roles in Ford’s customer service operations in Thailand, India and the company’s Asia Pacific and Africa region.