Fuji Xerox Printer Channel talks 2013, launches new printers

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Fuji Xerox Printer Channel Country Sales Manager Candice Gino-gino, General Manager for the Philippines and HongKong Lee Chung, and MSI-ECS President and CEO Jimmy Go answer questions from the media.

Earlier today at the Palladium Club, New World Hotel in Makati City, we were able to listen to the key executives of the Fuji Xerox Printer Channel talk about the direction they will take in the year 2013, as well as a fresh set of printer models.

Lee Chung, Fuji Xerox Printer Channel General Manager for the Philippines and HongKong, shared with us that this year, the primary focus will be on the commercial market, particularly government and education sectors. He said that there are plans to reach out to the retail market, but that these plans remain a second priority.

“Our revenue grew by 47%—that’s a huge growth. I think that we are stepping into the right direction,” answered Lee Chung when we asked how optimistic he is with the success of the Printer Channel in the Philippine market. “I see a lot of potential, and I think we can even expect a double digit growth each year,” he added.

Fuji Xerox Printer Channel Country Sales Manager Candice Gino-gino showcases the four new printer models—(L-R) the DocuPrint C5005 d, DocuPrint P355 d/db, DocuPrint M255 z, and the DocuPrint P255 dw.

The four printer models that were unveiled at the event were the DocuPrint M255 z, DocuPrint P355 d/db, DocuPrint 255 dw, and the DocuPrint C5005 d.

The DocuPrint M225 z is a multifunction monochrome A4 desktop printer that carries the S-LED (Self-scanning Light Emitting Diode) technology. It has a printing speed of 30 pages per minute (ppm) with a resolution of up to 1200 x 1200 dpi. It can print, copy, scan and fax, and also features wireless networking and automatic duplex.

The DocuPrint P355 d (and the P355 db) is a A4 monochrome laser printer that can print 35ppm with a resolution of up to 1200×1200 dpi. Fuji Xerox claims that these models are ideal for the office. When it comes to personal printers, however, they recommend the third model in the line-up—the DocuPrint 255 dw A4 monochrome desktop printer, which can print 30ppm at 1200×1200 dpi and wields the S-LED technology.

The star in the new line-up is the DocuPrint C5005 d—an A3 color office printer that prints a whopping 55ppm in black and white, and 50ppm in color. It also features the S-LED technology.

“These newly released products provide cost-effective, high-quality and efficient printing ideal for small-to-medium businesses and networked small groups who require superior print quality whilst saving money, energy and the environment,” said Lee Chung.

MSI-ECS Philippines is the official distributor of Fuji Xerox printers.