Google wants to patent tech that listens to background noise to deliver better ads

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There’s creepy tech and then there’s really creepy tech, and Google’s looking to patent the latter – The Next Web reports that the search giant is looking to patent tech that listens to background noise during phone calls and then promote the appropriate ads. Titled “Advertising Based on Environmental Conditions,” the proposed new tech will be able to listen to background noise such as a raindrops, yapping dogs and such and deliver context sensitive ads such as umbrellas and pet related products, for example. While the new tech sounds incredibly invasive, the patent application mentions that Google will not be actively listening to calls, and instead will use real-time monitoring tech to deliver the ads. Efficient or really, really creepy? You decide.

Source: The Next Web