Haier Electrical Appliances inspires Filipino Homes



Haier Electrical Appliances Philippines Inc., a subsidiary of Global home appliance manufacturer Haier Group, officially announced the start of its operations at a press conference held at the Marriott Hotel in Paranaque City. Following the press conference, the grand launch event of Haier, themed “Now Inspiring Filipino Homes,” provided a first glimpse of Haier’s product lineup for the Filipino market to the over 300 distributors, dealers and media in attendance.

“Acquiring the white goods business of SANYO is an important part of Haier’s global growth strategy. The acquisition has laid the foundation for Haier’s strategic development in Japan and Southeast Asia. Our two R&D centers, four manufacturing bases and six localized marketing centers can better cater to the ever-growing and dynamic needs of consumers in the region. As the No. 1 major appliances brand in the world, we are quite confident in the success of the Filipino market.” said Du Jingguo, Vice President of Haier Group and President of Haier Asia.

The creation of Haier Electrical Appliances Phils., Inc. forms part of the completion of Haier Group’s acquisition of SANYO Electric Co., Ltd.’s washing machine, refrigerator and white goods sales businesses in Japan and select Southeast Asian countries, including the Philippines, Indonesia, Malaysia and Vietnam over a month ago. Under the acquisition agreement, Haier’s dual-brand strategy is now in full operation across these markets. Locally, Haier Electrical Appliances Phils., Inc. will use the “Haier” brand and simultaneously use the “SANYO” brand in this market for a specified period of time.

Haier will offer a diverse product line-up covering both white and brown goods in the Philippines market. These include the French Door, Side by Side, and Top Mount refrigerators, with features like LED back light, cooling tower air flow system and inverter technology; the Front Load, Twin Tub and Dryer washing machines known for energy efficiency rating and anti-bacterial treatment features; the Split-Type air conditioner, with the intelligent airflow and negative ion features and LED and LCD TV with the latest technology including energy saving, 3D and internet, etc.

Combining Haier’s strengths in innovation, quality and design, the Group’s Vice President hopes that Haier can “bring additional high-quality choices to consumers in these markets to help them better enjoy their life.” Haier’s factories within the ASEAN region will ensure sufficient and prompt supply of products to meet local demand. Moreover, its strong R&D and marketing capabilities will help Haier to better serve the needs of Filipino consumers.

“Through the transfer of our washing machine and consumer refrigerator businesses to the Haier Group, we will expand the businesses of Haier and SANYO brands, and capture a larger market share with our products. We have been able to retain employees who were already engaged in the business to maintain continuity, and ensure even higher quality service standards for our consumers in the Philippines,” added Mr. Hirota, President of Haier Electrical Appliances Phils., Inc. (HPI).