HTC refuses to sell low-end phones to catch up with competitors

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HTC has gone on record to say that it will not start selling low-end devices to catch up with its competitors, and instead insist on creating and selling medium to hi-end devices. In an interview with WSJ, HTC CEO Peter Chou said that “We insist on using better materials to make better products that offer premium experience. Many consumers like that.” Its competitors have begun to release low-end devices in the Chinese market, but the company refuses to follow suit, citing that it won’t use “cheap, cheap phones” to boost its market share. Instead, the smartphone company intends to bolster its efforts in emerging markets, like the Philippines, a strategy which Chou says is “successful”.

Source: WSJ