IDC: Strong demand for smartphones in 2012, Samsung top dog, followed by Apple and Huawei


IDC’s released its report on the mobile phone market on the past quarter and as expected, there’s a huge demand for mobile devices worldwide. The research firm says that the market grew 1.9% year over year in the fourth quarter of 2012, predictably fueled by strong holiday smartphone sales which managed to elevate the sale of smartphones to nearly the same level as featurephones. As far as market leadership goes, Korean firm Samsung tops the rankings chart, followed by Apple, with surprise entry Huawei bringing up third place.

Samsung gets the top honors, managing to ship 63.7 million smartphones in Q4 of 2012 – with a majority of those smartphones sold, we’re assuming, are members of the Galaxy line. Apple also managed to ship a large number of their iPhones, with the firm from Cupertino shipping 47.8 million units of their iconic smartphones. Huawei’s appearance in the top three is certainly a surprise, but they probably deserved it, as the Chinese company managed to ship 10.8 million smartphones in Q4 of 2012. IDC credits this particular feat to the company’s strategy in servicing both the mass market and the high end, saying that the company “courted both the mass market with its simple and inexpensive smartphones and the high-end of the market with its Ascend-branded product line.”

Source: IDC