Isuzu Philippines Corporation continues sales growth through April, posting a 7.9 percent increase from March


2013 Crosswind Media Event 3rd Leg Photo 11

Isuzu Philippines Corporation’s (IPC) bestselling model, the Crosswind AUV, powered the brand’s sales throughout the month of April and the first four months of 2013.

According to the Chamber of Automotive Manufacturers of the Philippines, Inc. and the Truck Manufacturers Association, the Isuzu Crosswind AUV led IPC’s tally in April with 628 units sold, a 22.7 percent rise from March, when they sold 512 units. Along with the Isuzu Alterra SUV and the D-MAX pickup, the company sold 882 of their AUV, SUV and pickup vehicle units in April, a 13.2 percent rise from March, when they sold 779 units. IPC sold 1,059 units overall in April, which was a 7.6 percent increase over its 984 units sold in March.

The Crosswind is one of the vehicles responsible for IPC’s performance. The Crosswind sold 2,146 units through the first four months of 2013, which is a 16.3 percent growth over the same period in 2012, when IPC sold 1,846 units of the Crosswind. Overall, IPC sold 3,793 units over the first four months of 2013, a 5.9 percent increase over the 3,582 vehicles they sold during the same period in 2012. The result also put the Crosswind in second place in the AUV segment in April, as well as in the first four months of the year.

“Once again, figures clearly show that the Isuzu Crosswind is well received in the market, and this is due to its numerous traits that perfectly respond to Filipinos’ family and business requirements,” said IPC President Nobuo Izumina. “The periodic upgrades that this vehicle continuously receives ensure it remains the ideal AUV choice in the country.”

IPC’s Category III light-duty trucks are also responsible for IPC’s growing sales. IPC sold 487 units from January to April 2013, an 18.5 percent increase from January to April 2012, when they sold 411 units. IPC’s medium and heavy-duty trucks posted a 50 percent leap from the same period last year. They sold 240 units from January to April 2013, compared to 140 units in 2012. IPC’s sales increases also reflect the growth of the local automotive industry, which sold 56,590 units from January to April 2013, a 26 percent increase from the 44,912 units in 2012.

“Both the domestic vehicle sector’s and IPC’s gains in 2013 can be attributed to the strength of the Philippine economy, which is recently evidenced by—among other factors—record highs in the stock market and the numerous credit rating upgrades from international financial institutions,” Izumina said.