KakaoTalk, Korea’s largest mobile messaging service and mobile social platform, recently announced its entry to the Philippines. Filipino users will now be able to experience KakaoTalk’s fun and refreshing features that cater to meet the needs of local users, while being provided with content that is both entertaining and beneficial.
This week, KakaoTalk launched its first local TV commercial, featuring Korean super group BigBang alongside Filipino pop idol, Sarah Geronimo, to introduce itself to the market. The TVC showcased different features of KakaoTalk and the various ways Big Bang and Sarah keep in touch through free 1:1 voice calls, group chat, expressive animated emoticons, and group voice calls.
Created by Korean mobile messaging and social platform company, Kakao Corporation, KakaoTalk is a free instant messaging application that provides not just free 1:1 and group text messaging, but also free voice calls supporting 1:1 or groups with as many as five participants, in addition to many other features. While it began as a mobile messaging service, the application has slowly evolved into a multi-facet platform that offers a wide range of content and services including business marketing, commerce, games, digital content, and fashion in Korea.
In the Phillippines, Kakao Corp will first focus on helping familiarise Filipino users with KakaoTalk, while continuously listening to feedback in order to provide timely localised features that accommodate the needs of the market.
“A recent study done by comScore revealed that the Internet audience in the Philippines is the fastest-growing in Southeast Asia, growing by 22% since March 2012,” said Tim Jang, director of Kakao Philippines. “We are confident that we will be able to provide the right product at the right time to satisfy the needs of the local consumers. The country has been especially robust in the past years and we are confident that KakaoTalk will do well in such a promising environment. We are truly glad to finally launch KakaoTalk in the Philippines.”
Globally, KakaoTalk is present in 230 countries, servicing 13 different languages. KakaoTalk is available on the iOS, Android, Blackberry, Windows, Bada, and PC. For more information, visit their website at www.kakao.com/talk/en.