“Kuya Kim” Atienza is Yurbuds’ new brand ambassador



Top-selling sport earphone in the US, and rising brand in the Philippine market, Yurbuds, enlists “Kuya Kim” Atienza as its latest endorser.

After a stroke three years ago, TV host, actor, and weatherman,“Kuya Kim” Atienza is now a veteran to various marathons and triathlons. Pursuing a healthy lifestyle, he is now gearing up for his full Ironman on December. Requiring a high level of performance, Kuya Kim trains exclusively with yurbuds sport earphone that is guaranteed to never fall out with its twist-lock design.

Gianina Dayrit, Vice President of Cascos Inc, the exclusive distributor of yurbuds in the Philippines, states, “We are proud to welcome Kim Atienza as the newest product endorser of yurbuds in the Philippines. yurbuds is about athletes working hard, giving more, to achieve one’s personal best, and to never stop. We feel that Kim is the perfect example of an athlete who never stops pushing for personal excellence, and who inspires others to do the same.”

According to Kim, “I’ve tried so many earphones in the past, and most just slip out of my ears or get tangled when stored. yurbuds fit snugly, the wires are tangle-proof, and they look good as well. It also makes me run faster knowing it’s the same earphones Pete Jacobs uses! Whatever works, the mind is powerful especially in endurance sports!”

Atienza’s Yurbuds of choice are the Pete Jacobs Signature Series ITE-100. The Pete Jacobs Signature series is uniquely reflective and features tangle-resistant Kevlar cords, premium sound quality and a 1-button microphone system with track and call control.

Yurbuds’ roster of ambassadors includes Ironman World Champions Pete Jacobs, Chris McCormack, and Mirinda Carfrae, and local elite triathletes Nikko Huelgas, Ani de Leon-Brown, Sandra Gonzalez, and the addition of Kim Atienza.

Check out their line of athlete-inspired products at participating retailers, join the community with the Facebook page Cascos Inc., yurbudsph on Twitter and Instagram, and share your workouts with the Twitter hashtag #neverstop!