Lenovo splitting into two – Lenovo Business Group and Think Business Group – to better compete with Apple, effective April 1st


While Lenovo has been doing well in the PC market, it seems that the company’s performance has not satisfied CEO Yang Yuanqing. In an internal email to Lenovo employees, the Lenovo head honcho has said that their Think brand is currently their best assest in the high-end market, and as such is possibly their best chance at competing head-to-head with Apple in the hi-end market. To help the company accomplish just that, Yang has split the company into two distinct business groups – Lenovo Business Group (LBG) and Think Business Group (TBG).

LGB will be headed by Senior Vice President (Mobile Internet Digital Home) Liu Jun and will concentrate on mainstream consumer and business desktops, laptops, and tablets, as well as smartphones and smart TVs. TBG on the other hand, will be headed by Senior Vice President (Product Group) Dr. Peter Hortensius and will take care of the business oriented Think brand in the consumer market. We’re still trying to figure out exactly what these changes mean for the local arm of Lenovo. The split will happen on April 1, 2013.

Source: Engadget