Lenovo strengthens brand presence in Cebu market

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Lenovo still takes the growth opportunity brought by the smartphone and tablet era in the Philippines particularly areas outside Metro Manila. Open Communications Inc., the company’s exclusive smartphone distributor company in the Philippines joined Lenovo in the annual Sinulog festivities in Cebu.

“Strengthening our brand presence in Cebu is part of Lenovo’s Attack strategy to help propel us to become the leader in the PC Plus era,” according to Michael Ngan, Country General Manager of Lenovo Philippines.

According to the National Statistics Office, the said province’s population had an 1.94 percent annual increase rate from years 2000 to 2010, making Cebu the second most populated Metropolitan in the country, seconding Metro Manila.

This year, Lenovo joined the annual grand parade that marked the beginning of the Sinulog Festival. Incidentally, Lenovo established its first concept store housing their smartphones and tablets at the 3rd level of Ayala Center, Cebu.

On that note, Lenovo also released the Lenovo Vibe X, their latest premium smartphone, which is commended by its thin 6.99mm, and tipping the scales at just 121 grams (0.26 lbs), which is about the same weight of five AA batteries. With its 5 megapixel front camera with an 84° wide angle lens and 13MP auto-focus rear camera with LED flash and illuminator sensor, users can definitely capture great and high-definition looking photos and videos. Running on a Quad-Core MTK 6589T 1.5GHz processor, this beast sports the latest Android 4.2 Jelly Bean build delivering optimum performance.

The Sinulog is a yearly religious festival in Cebu held every third Sunday of January to honor the miraculous Sto. Niño, representing the pagan origin of the Filipinos and their acceptance of Roman Catholicism. Sinulog literally means the current of the water (sulog) in the Pahina River but actually means the dance that devotees perform moving two steps forward and one step back.

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