Nikon announces the COOLPIX AW110


Nikon has announced its latest offering in the point-and-shoot category, the COOLPIX AW110. The camera is built for the outdoors person—it’s waterproof up to 59 feet, shockproof up to 6.7 feet and freezeproof down to 14° Fahrenheit, making it ideal no matter where you go in the world or how you explore it—whether you’re a mountain climber, swimmer, or just on the go to your next destination. The AW110 also comes with GPS technology, allowing a traveler to track his or her adventure from beginning to end, down to the exact longitude and latitude where an image or video is captured. The COOLPIX AW110 also has WiFi connectivity, allowing the image data transfer of any outdoor adventure to compatible smart devices for upload to social networking services or sharing with friends and family through the Wireless Mobile Adapter Utility application. Wireless remote camera control is also possible using a compatible smartphone or tablet when using the application.

There’s a lot of power behind its 6.9 oz (195 g) rugged exterior—the AW110 features a 16 megapixel backside illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD video even in less than ideal lighting conditions. The camera also has a NIKKOR 5x, f/3.9-4.8 optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110 features a 3-inch, organic LED (OLED) display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes. If you’re new to photography, the COOLPIX AW110 has an Easy Auto Mode and the Smart Portrait System, while the more experienced photographers can also make use of special effects that can be applied to still images and HD video.

There’s no word on when the COOLPIX AW110 will hit our shores, but it will be in U.S. stores by the end of February. It will be available in black, blue, camouflage and orange, and will cost US$349.95 (approximately Php 14,173).