Olay launches a new innovation in skin whitening

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IMG_20131023_175118Brand Ambassador, Bea Alonzo with the P&G and Watsons Team.

On October 23, the world’s top facial care brand, Olay, signaled a new revolution in whitening skincare with the new Olay White Radiance Spot Line. A combination of Olay’s extensive cellular bioenergetics research with advanced product design and innovation, the new whitening line is designed to quickly eliminate dark spots and improve skin tone. The highlight of the new line-up, Olay White Radiance CelLucent White Essence, is a ground-breaking innovation in skincare.

Utilizing cellular bioenergetics tools, Olay Scientists discovered way to tackle dark spots and skin tone issues by optimizing our skin’s whitening metabolism.  Scientists have found that a slower whitening metabolism contributes to the production of stubborn dark spots and other skin issues. Studies by Olay proved that Niacinamide, a core ingredient of the Olay White Radiance line, have shown the ability to boost energy in skin cells.

After five years of extensive research and screening of more than 1,000 compounds, Olay has developed the answer to faster visible spot reduction: the revolutionary CelLucent II Complex found on the Olay White Radiance Spot Line.

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The new Olay White Radiance Spot Line is now formulated with twice the active ingredients to deliver accelerated dramatic results in spot reduction.

The CelLucent II Complex has Hexyldecanol, an ingredient which Olay scientists have found to be able to speed up the metabolic process by breaking down melanin-making enzymes. Hexyldecanol is fused together with the other superior ingredients – Inositol, Niacinamide N-undecylenoly-phenylalanine. Together these ingredients enable the new Olay White Radiance CelLucent White Essence to deliver visible spot reduction in just one bottle.

The new Olay White Radiance CelLucent White Essence is exclusively available in all Watsons branches nationwide (40ml, Php1,399). Also available exclusively at Watsons: Olay White Radiance CelLucent Cream (50g, Php1,399) and Olay White Radiance CelLucent Essence Water (150ml, Php1,399)