PLDT Celebrates its 85th anniversary, honors loyal subscribers and announces video competition winners


Ramon Isberto PLDT Spokesperson

Ramon Isberto, PLDT Spokesperson

In celebration of PLDT’s 85th year in the telecommunications industry, the company gave recognition to nine of its most loyal subscribers. They also announced the winners of the 85 Iconic Years Video Competition in a simple program held in Makati on Tuesday.

PLDT HOME’s Most Loyal Connections Contest

Oldest PLDT subscriber Alfred Cheng Lim represented by son Danny Lim
Oldest PLDT subscriber Alfred Cheng Lim represented by son Danny Lim

At the simple gala, the nine awardees of ‘PLDT HOME’s Most Loyal Connections Contest’ that have been loyal PLDT subscribers since the 1960s, 70s, and 80s up to the present were honored. These subscribers hail from different regions of the country; two from Metro Manila, another two from North Luzon, and one each from Cebu, Bacolod, Iloilo, Davao, and Zamboanga.

The most loyal subscribers were given trophies and gift certificates from PLDT officials. “This is our simple way of giving thanks to our subscribers who have been with us through the years. We are truly grateful that they allowed PLDT to become a part of their lives,” President & CEO Napoleon L. Nazareno said.

85 Iconic Years Video Competition

1st place winner Janine Guzman
1st place winner Janine Guzman

PLDT recently held the 85 Iconic Years Video Competition. The competition, which was open to all PLDT subscribers, required participants to record an original video of alternate endings or remake of the company’s well-loved TVCs using up-to-date technologies or PLDT products and services.

Topping the list was Janine Guzman and her Superbida group. They made a striking remake of the PLDT Landline Plus Ad, entitled “Ulit-ulitin,” which featured Marian Rivera. Placing second was a creative version of the PLDT Telerewards “Scream” commercial, led by Luigi Rosario from Mapua Institute of Technology. Rounding off the winners was a PLDT Budget Card ad remake by Salome Pascual.

Among the prizes were PLDT HOME showcases, up to P40, 000-worth of gift certificates, an iPad Mini, commemorative Rudy Project watches, and other gadgets.

“The 85 Iconic Years Competition illustrates the transformation of PLDT from being a provider of landline services as shown in its classic TV ads to becoming a multi-media company, offering the latest innovations to its customers,” said PLDT HOME Customer Care & Retention Management Head Paolo Lopez