PLDT HOME dominates broadband market



PLDT HOME continues to lead the local home broadband market with a dominant 70 percent market share as subscribers reached over 1.3 million at the end of June 2013, outpacing its rival in the same period. This dominance shows the growing market reach and higher customer satisfaction for the leading telecommunications company in the country.

PLDT HOME said it is poised to keep its dominant position in the broadband market with a majority of customers signing up and switching to the various PLDT HOME broadband services. Latest data show PLDT’s myDSL wired broadband captured the most number of subscribers at almost 900,000 while its fixed wireless solution myBro cornered over 450,000 subscribers. This positions myDSL and myBro in the number 1 and 2 spots, respectively, in the local market today. Eight out of 10 new subscribers choose PLDT HOME giving it a three-fold advantage over its competitor, which remains at a far third.

“We are proud to announce that PLDT HOME continues to dominate the broadband arena with its top-class communication solutions that deliver the best, reliable service. The numbers prove that PLDT HOME is the broadband consumers choose and trust,” said Ariel Fermin, EVP and head of PLDT HOME business.