RIM is now BlackBerry

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RIM’s CEO, Thorsten Heins predictably opened the festivities for today’s BlackBerry 10 launch, and he just dropped a major bomb. It seems that they have now renamed the company, RIM to BlackBerry, as an obvious effort to align the company to their products. In the words of  their CEO, “It is one brand, it is one promise. Our customers use BlackBerry. Our employees work for BlackBerry, and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world.”