Due to its current struggle in the mobile phone market and the recently announced delay of BlackBerry 10, a lot of rumors about Research in Motion’s possible partnership with other mobile OS developers, including Microsoft (Windows Phone) and Google (Android), have recently been making their way up the tech grapevine. RIM CEO Thorsten Heins dispelled all the buzz with a recent statement regarding the rumored partnerships.
“We came to the decision that joining the family of the Android players, for example, would not fit RIM’s strategy and its customers. We are not trying to be one of many. We’re trying to be different. We’re trying to be the best solution for our customers that buy a BlackBerry, know why they want a BlackBerry. And we’re aiming for nothing less than being a viable, successful, mobile computing platform of the future,” said Heins, when asked about RIM’s long-term strategy during its recent post-earnings conference call.
“If I continue to rely on somebody else’s OS and somebody else’s platform, would that allow me in the long run to really differentiate towards my customers and provide them the services and the environment that they request from me and that they would like to have? I have a big question mark around this. So I think going this way and building the platform we are building has the absolute intent to serve our customers and our markets better than on a standard-based OS and platform,” he adds.
2012 has not been a good year so far for RIM. As the company is currently experiencing a drastic loss in stocks, a partnership may seem like a good option. But RIM isn’t ready to give up just yet. They’re still bent on keeping the ship afloat, and by the looks of it, they plan on doing it their way.
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