RIM’s “Action Starts Here” campaign in the Philippines slashes as much as 35% off on BlackBerry smartphones this holiday season, get a BlackBerry for as little as Php 6,990


RIM is cooking up something for BlackBerry lovers in the Philippines – the company has just launched their newest campaign, dubbed “Action Starts Here”. RIM is basically slashing the prices on their devices as much as 35% to try and entice new users to try out BlackBerry. That sounds like a lot right? You betcha. Check out the prices below:

  • BlackBerry Curve 8520  – Php 6,990
  • BlackBerry Curve 9220 – Php 7,990
  • BlackBerry Curve 9320 – Php 9,990
  • BlackBerry Curve 9360 – Php 13,490
  • BlackBerry Curve 9380 – Php 10,990
  • BlackBerry Torch 9810 – Php 23,490
  • BlackBerry Torch 9860 – Php 20,290
  • BlackBerry Bold 9790 – Php 18,990
  • BlackBerry Bold 9900 – Php 26,490

The new campaign is also supported by big name Philippine stars, which include Solenn Heussaff, Isabelle Daza, Liz Uy, Tim Yap, and Raymond Gutierrez. These celebrities rely on BBM as a means of staying in touch with each other. No doubt RIM hopes the price cut will entice new users to try out their phones and their service – although it’s still up in the air whether this particular move will help boost their bottomline here in the Philippines, seeing as a lot of people are making the switch to Android and iOS.