Samsung looks to create own mobile ad platform to compete with Google and Apple

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Korean electronics behemoth is supposedly looking into creating a mobile ad network that would compete with Google and Apple, the WSJ reports. Together with OpenX Technologies Inc., Samsung plans to create the Samsung AdHub market which aims to promote mobile ads on Samsung’s phones and tablets in the second half of this year. This move is not a surprise, considering that Samsung has a very large install base when it comes to mobile phones – Samsung has just achieved a 2 million unit milestone on its ground-breaking Galaxy Note, and estimates say that their lower-end Android offering, the Galaxy Y, enjoys 1.75 million shipments every month. It’s not clear how this deal will affect their partnership with Google, which offer their own mobile ad service on Android devices.

Source: WSJ