Smart announces partnership with Music Streaming service Deezer



Smart has just announced that they will be giving their subscribers more music options with the introduction of Deezer, the world’s largest music streaming service. Intended to complement Smart’s existing music service, Spinnr.

“SPINNR provides the total music experience to our subscribers with streaming and downloads of all the latest and hottest songs, the most anticipated concert events, meet-and-greets with their favorite artists and exclusive access to official merchandise. Deezer, on the other hand, provides music streaming with a large catalog of 30 million songs and the widest availability in more than 100 countries around the world,” said Charles A. Lim, EVP and Head of the Wireless Consumer Division at Smart.

With the increasing availability of smartphones locally, our country has been determined to be the fastest-growing market in the SEA region, according to a GfK Asia study in 2012.

“With smartphone adoption still expected to jump exponentially in the coming months, more users will gain access to Internet-enabled devices capable of music streaming, and Smart is the only mobile provider that will have a full lineup of music services ready for them,” Lim added.

This makes the Philippines one of the best places to launch a music streaming service.

“Just a few years ago, music streaming was not a familiar concept among most Filipino music lovers. With SPINNR, Smart has paved the way for more fans to affordably enjoy music anytime, anywhere without worrying about the limited storage space on their mobile devices,” said Smart’s Head of Innovation and Product Development Mellissa Limcaoco.

She added that with the introduction of Deezer to its music portfolio, Smart expects music streaming to be more pervasive as it hopes to address the varied tastes of music fans nationwide.

Deezer has a catalog of 30 million songs and intelligently-curated track selections.

The service will initially be available to Smart Postpaid subscribers through Unlisurf Premium Plans starting at just P1,175  a month, bundled with the year’s latest smartphones and unlimited LTE surfing.

Users, for example, can get the Sony Xperia M2 at Unlisurf Premium Plan 1175, with unlimited mobile surfing, free calls and texts, and a Deezer Premium+ subscription already included in the package. Other phones available include the Nokia Lumia 1020 at Plan 1675; and the Sony Xperia Z2 as well as the Samsung Galaxy S5 at Plan 2175.

As an exclusive perk to early subscribers, Smart will be giving those who sign up for any of the Unlisurf Premium Plans a P175 bill rebate for six months.

Existing Postpaid subscribers, meanwhile, can take advantage of the various Deezer Music Packs that come with a free Deezer Premium+ subscription. These include Deezer Daily for Php25 (1-day Deezer access plus 25 SMS and 10MB of mobile data for Deezer streaming), Deezer Weekly for Php125 (7-day Deezer access plus 125 SMS, and 50MB of mobile data for Deezer streaming), and Deezer Monthly for P250 (30-day Deezer access plus 250 SMS, and 100MB of mobile data for Deezer streaming).

Prepaid subscribers will have their own Deezer deals, which will be announced in the near future.