Sony Ericsson dropping featurephones in 2012, going all-in with smartphones


Sony Ericsson has decided to drop all non-smartphone products in its lineup, and come next year will only be making and selling Android powered devices. The decision comes after the company posted a break-even third quarter, which was an improvement over the company’s net income loss of 50m euros ($68.8m, £45.7m) in the previous quarter. The company blamed the drop in profits on lower demand of their less advanced products, saying that 80% of the devices they sold were Android-powered devices. “We will continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012,” said President and Chief Executive, Bert Nordberg.

Source: BBC