Study finds that 44% of users never click on Facebook ads


Here’s something to ponder for marketing guys: a study by marketing agency Greenlight suggests that nearly half of Facebook users don’t click on sponsored Facebook ads. According to Venturebeat, the research was conducted with about 500 people which included students, medical staff, accountants, lawyers, and others. The study revealed that 44% of people never clicked on Facebook ads, with only 3 percent of respondents reporting that they regularly clicked on ads, with only 1o percent saying they often clicked on ads.

Additional tidbits from the study say that of the 500 people polled by the study, 30% say that they ‘strongly distrust’ Facebook with their personal data. “With over 30% of respondents saying they ‘strongly distrust’ Facebook with their personal data, Facebook’s advertising program has an upward struggle,” Hannah Kimuyu, director of paid media at Greenlight, said in a statement. “Facebook’s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location, and interests — in other words, personal data.”

Source: VentureBeat