uTorrent quietly becomes ad-supported, poised to rake millions off of sponsored torrents and other ads


uTorrent has the distinction of being one of the most used Torrent clients in the world, and the founders of the company has decided to use that fame for a bit of monetary gain. The company has decided to add “sponsored torrents” to their list of monetization plans, which will take effect in the next major release of the software. “You are all very familiar with how we have paid the bills so far. These new changes mark our next step towards finding that difficult balance between keeping our lights on and providing a positive user experience,” they explain.

The torrents will appear on the top of the program, and although users cannot turn these off, they can individually click away the ads.

“This new build will display a featured torrent at the top of your torrent list. This featured torrent space will be used to offer a variety of different types of content. We are working towards bringing you offers that are relevant to you.”

“This means films, games, music, software…basically anything that you will find interesting. We may not get it right on the first try but we will continue to improve our efforts based on your feedback,” BitTorrent Inc. adds.

Source: Torrent Freak