Volvo Cars has recently announced that the rising Chinese-American NBA star known as Jeremy Lin has signed a global brand endorsement contract to become the company’s brand ambassador. Over the next two years, Jeremy Lin will not only be appearing in advertisements but he will also be participating in the company’s corporate and marketing activities.
Volvo Cars views this new endorsement as another milestone in its revival and growth in the market, especially in China and the United States. The company plans to enhance its brand image with its new vision to become the world’s most progressive and human luxury car brand. Indeed, the ambitious Harvard graduate Jeremy Lin perfectly fits Volvo’s brand strategy of intelligence, perseverance, sportsmanship, and understated luxury with a human touch.
Philippine distributor of the Volvo brand, Viking Cars, is also looking forward to welcoming Jeremy Lin into the Volvo team, especially in the Philippines where basketball is a big part of the culture and lifestyle.