BMW Bags #1 Position in Luxury Car Segment for 10 Years Running

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Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, has solidified its hold on the Luxury car segment by taking the top spot for the tenth year running. BMW finished 2012 with a solid 33% market share, which mirrored the global figures that placed the brand’s year -on-year growth at a very strong 11%.

“We thank the Filipino market for embracing BMW, granting us the honor to be the undisputed leader in the luxury vehicle segment for a decade.   This gives us a reason to celebrate and strive more to give the best that BMW has to offer to the Philippines,” said Maricar Parco, ACC President.

2012 was a record-breaking year for the brand, and saw record sales in June, with 106 units and 41% market share that month. The first half of 2012 also saw the ground breaking a new BMW dealership at Eton Centris at North Edsa, set to open this year. They have also opened an additional dealership in Cebu and Bacolod, which brings them to seven dealerships here in the Philippines.

Part of the reason for BMW’s dominance of the market was the two major 2012 launches. At the first half of the year, BMW launched the All-New BMW 3 Series, the bestselling vehicle in the BMW vehicle line-up. In September, BMW launched the All-New BMW 6 Series Gran Coupe, the first four door coupe in the history of the BMW brand.

The 3 Series, BMW’s biggest volume driver, continues to lead the market, owning 38% of the market in that segment in 2012. The 5 Series, on the other hand, posted a 39% year-on-year growth and dominated with a 37% market share for the year.

“We are very proud of the success of the 3 Series and 5 Series in the past year. The market leadership of these two models affirms the solid reputation of the BMW brand: the 3 Series in terms of sporting prowess, elegance and comfort; and the 5 Series when it comes to fuel efficiency, safety and unparalleled performance,” said Glen Dasig, ACC Executive Director for Sales and Marketing.

“This is just the beginning; we hope that  our success and leadership  in the past ten years will be  a foundation and a promise of  even better services and products in the coming years,” Parco concludes.