Ford launches the EcoSport pre-launch campign

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Ford Philippines is holding the EcoSport Urban Discoveries campaign as a prelude to the launch of the EcoSport SUV specifically built for city driving. The event is aimed to bring out the adventurer in the cityfolk of the metro and show them just how the EcoSport can get them where they need to go.

Starting January 3, 2014, participants will be asked to submit their personal city discoveries and share it with their fiends and family through the EcoSport Urban Discoveries website. Six finalists will be selected from all the participants, from which a single winner will be selected to win a unique 60-day Urban Adventure with the all-new Ford EcoSport.

To get your entry in, simply log on to www.ecosportdiscover.com.ph and register. Participants must be at least 18 years of age, and Philippine residents with valid drivers’ licenses.

The first leg of the campaign will run from 3 January 2014 until 30 January 2013. Registered participants can then submit a short description of their chosen location and how the Ford EcoSport can make it easier to get to their discovery. Participants can submit a maximum of four entries each. The entries will then be judged by a panel of Ford representatives based on the following criteria: Overall appeal of the discovery, Creativity, and popularity based on the number of “Likes” received. The top 30 participants will then be asked to submit a video to give them a chance to be one of six finalists to compete for the EcoSport Urban Discoveries experience.

The finalists will get to experience a 2-3 day Urban Discovery roadtrip that will take them on adventures around the city, documenting the adventure as they go with videos and blog posts. Each of the entries will then be judged, scored and ranked, with the grand prize winner getting a unique 60-day urban adventure with the all-new Ford EcoSport.

The Grand Prize winner will be announced at the Manila International Auto Show on April 3, 2014.

The EcoSport is an entirely new offering to the SUV segment, featuring best-in-class design and an array of smart technologies, as well as remarkable fuel economy. The All-new EcoSport is a purpose-built vehicle made for exploring the city, and is set to arrive in the Philippines by early this year.

Grab your chance to experience the Ford EcoSport. Head over to www.ecosportdiscover.com.ph